KSM Calls on Media to Focus on Substance, Not Sensation
Renowned media figure and entertainer Kwaku Sintim-Misa, widely known as KSM, has raised serious concerns about the trajectory of journalism in Ghana.
Appearing on Joy News monitored by Opemsuo Radio, he painted a troubling picture of an industry struggling under the weight of political bias and shallow content.
According to KSM, the press in Ghana is increasingly seen through a political lens, with journalists often perceived as aligned with one political party or another.
This growing partisanship, he believes, is eroding public confidence and steering journalism away from its core purpose of serving truth and objectivity.
Another worrying trend he highlighted is the media’s focus on superficial and attention-seeking material. Instead of digging deep into meaningful issues, many outlets appear to prioritize sensationalism, likely driven by the demands of audience engagement and digital traffic.
In particular, bloggers and online content creators often choose viral content over responsible reporting.
“The problem is that it’s easier to go for the sensational. It’s easier to talk about petty, mediocre things. And sadly, there’s an audience for that.”
“Many journalists, especially bloggers, choose that path because that’s where they get attention.”
KSM also acknowledged the impact of digital disruption. With social media and online platforms giving anyone the power to publish, the flood of unverified information has made it more difficult for audiences to separate facts from fiction.
The ease of spreading content online, without editorial oversight or accountability, has further muddied the waters.
Despite these challenges, he remains hopeful about the future of the profession.
He believes there are still journalists who stand out for their integrity and depth of work, and he encouraged the next generation to follow that example.
Story by Adwoa S. Danso
