Your Substance Must Match Your Glamorous Social Media Profile; McDan to Youth

Ghanaian business mogul Daniel McKorley has counselled young Ghanaians to make the requisite input in building their capacity before focusing on building a perfect profile on social media.

According to the founder of the McDan Group, the youth of the current dispensation are building on sand, ignoring the importance of a foundation.

Juxtaposing his generation to the current generation, he said successful entities at the time spent at least half a decade building their careers away from the lens and attention.

“When I started McDan Shipping in the 90s, the internet wasn’t what it is today. Social media was non-existent—Twitter, Facebook, Instagram and LinkedIn were not even close to being conceived.”

He continued, “There were no platforms to enhance your profile or create a flashy persona easily. Instead, we spent the first 5-10 years grinding, putting in the work, day in and day out.”

However, from his experience, the youth of today are fixated on building social media profiles that are not reflective of their substance.

“Today, as soon as we graduate, everyone’s building a profile. They take great pictures, do a few online courses, and start positioning themselves as experts in fields they barely know.”

A sharp contrast of their online profile is realised upon an encounter, he stated.

“But when people engage with them, it’s clear—the substance doesn’t match the form. They’ve built a house on sand, and eventually, it crumbles.”

McDan, therefore, counselled the youth to deviate from glittering social media profile building to focus on actually building themselves.

“The foundation of your profile should be your capacity, your true knowledge, your expertise, your willingness to learn and your skill set. Don’t rush to build a profile that looks impressive but is hollow underneath.”

“The real secret? Build the substance first. The online visibility can follow, but never at the cost of genuine capacity. Let your work speak for itself. Let your brand and your profile reflect the real value you bring to the table,” he added.

Source: opemsuo.com/Hajara Fuseini