Your Pricing Must Reflect Currency Reality; Joyce Bawa Mogtari to Businesses

Presidential Advisor Joyce Bawa Mogtari has encouraged businesses to reduce the prices of goods and services to reflect the current reality of the appreciated cedi.

She is a staunch believer that the ordinary Ghanaian must feel the impact of the recent cedi’s performance to other major trading currencies.

“There must be a sense of shared responsibility in how we respond to economic change. The strength of a nation’s currency should not merely be a talking point for economists or the finance minister; it must translate into tangible impact for citizens.”

“We are calling on all sectors of the Ghanaian economy – from retailers, service providers, importers, and manufacturers to transport unions – to reassess your pricing models. Your pricing must reflect the reality of our currency.”

The Special aide to President John Dramani Mahama in a Facebook post said businesses must be willing to reduce prices in the same manner they are quick to increase prices when the cedi falls.

“If we can increase prices when the cedi weakens, we must be willing to reduce prices when the cedi strengthens. That is what equity demands, and that is what ethical business practice looks like.”

“Where are the rest? Where are the importers who once blamed the dollar for every increase? Where are the fuel distributors who adjusted prices upward with every cedi slide? Where are the traders who passed on every economic slump to consumers?”

She also sees the need for a reset in mindset.

“It is time for a reset – not just of our economy but of our mindset. As President John Dramani Mahama has consistently advocated, Ghana needs a leadership approach rooted in trust, fairness, and people-centered governance.

“The same must apply to our business culture. In this legacy term of service, our vision is clear: economic transformation not only in GDP figures but in market stalls, on supermarket shelves, in daily transportation costs, and services.”

She also rallied the support of citizens to protest against the hesitance of businesses.

“Consumers too must raise their voices, ask hard questions, and demand transparency and accountability. Let us not celebrate the cedi’s strength in headlines only to deny its impact on ordinary Ghanaians.”

The Ghana cedi has gained significant value, being named the world’s best performing currency by Bloomberg.

According to the financial agency, it has appreciated by 16% against the US dollar since April 2025.

Source: opemsuo.com/Hajara Fuseini