Telenovelas to Blame for the Decline in Movie Industry  – Lil Win 

Kwadwo Nkansah Lil Win, a versatile entertainer known for his roles in acting, music, and comedy, has emphasized that a significant factor contributing to the downturn of the movie industry is the widespread airing of foreign content, particularly telenovelas, on local TV stations.

Lil Win elaborated on the situation, highlighting that in nations like Nigeria, foreign content is subject to regulation.

He noted in an interview on Opemsuo Radio’s Oseikrom Kwanso with Mac De President on August 23, “You won’t find Ghanaian movies being broadcast on Nigerian TV channels. They protect their local productions. Even with music, Ghanaian tunes are only played from 12am at night. They’ve established a structure where Nigerian content comprises 70%, African content is 20%, and foreign content is limited to 10%. However, in Ghana, foreign content takes up 80%, African content is merely 10%, and local Ghanaian content is also 10%.”

He expressed his concern over the lack of support and respect for Ghanaian creative works, pointing out that pride in one’s own culture is a common sentiment in many countries.

Lil Win emphasized how Nigerian movies contribute significantly to their government’s revenue, but the same level of respect and financial contribution isn’t extended to the Ghanaian film industry.

Kwadwo Nkansah Lil Win’s perspective revolves around advocating for stronger regulations from the National Communications Authority (NCA) to control the influx of foreign content, particularly telenovelas.

He suggested that the NCA implement a framework that mandates a substantial percentage of local content to be broadcasted. Without such measures, he cautioned that the overall movie industry in Ghana will continue to experience a decline.

Story by Adwoa S. Danso