Brilliant Asante Kotoko SC Chief Executive Officer, Nana Yaw Amponsah has revealed that his Management team will work relentlessly to brand the players of the team who are the ‘cash cow’ of the club.
Majority of Ghanaian players have no knowledge about how to brand themselves to even secure personal sponsors that will enrich their lives.
Whilst players in Europe and other parts of the world are hugely benefiting from personal deals, the story is direct opposite of what is happening here.
However, Nana Yaw Amponsah believes that his Management team have the prerequisite skills to brand Kotoko players to be celebrities to attract more companies for endorsements.
“My Management is determined to brand Kotoko players to be celebrities just like movie stars and musicians, and this means that, where they live, where they eat and their outfits must be evolved,” said Nana Yaw Amponsah on Opemsuo 104.7 FM.
He reckoned that “If a Kumawood actor is tagged as a celebrity, why can’t a Kotoko player be in the same tag. Our players must get an endorsement from big brands.”
The visionary Chief Executive Officer of the Porcupine Warriors last Tuesday unveiled eight competent members of Management in Kumasi to help him execute his task.
Source: Opemsuo.com / Sasu Danquah.