Nigeria Bans Use Of Foreigners For Advertisement

The Advertising Regulatory Council of Nigeria (ARCON) has announced a ban on the use of foreign models and voice-over artists in the Nigerian advertising space.

This will take effect from October 1, 2022.

The ban, ARCON said, is aimed at growing the country’s local talent, ensuring inclusive economic growth and growing the country’s advertising industry.

“All advertisements, advertising and marketing communication materials are to make use of only Nigerian models and voice-over artists.

“Ongoing campaigns are permitted to run out their terms, however subsequent applications for revalidation for continued exposure of such material will not be granted by the Advertising Standards Panel (ASP)”, ARCON said.

Source: opemsuo.com/Hajara Fuseini