Data Zone Bundle Suspended For Revision

MTN Ghana has said its Data Zone Bundle offer has been suspended pending a revision of the bundle to align with the Significant Market Power applied to the company three years ago.

Data Zone Bundle is an innovation by MTN Ghana that gives customers a day validity bundle at discounted rates at the point of purchase.

Customers haven’t been able to access the bundle since April 5.

When the shortcode is dialled, customers are told the bundle offer is unavailable temporarily and then directed to sign onto other data bundles.

The suspension was done by the telecommunication giant without notice to customers necessitating agitation. Some customers had to call the Company for explanations.

In a statement, MTN Ghana apologised for not giving prior notice.

“We apologise to our cherished customers for limiting our communications on this matter to service activation channels only.”

It explained that the decision to suspend the offer was due to “a review of the bundle offer in line with the significant Market Power (SMP) directives applied to MTN in June 2020, not to be the lowest priced on any offer in the industry.”

In view of this, the telecommunication company said it is currently engaging with the regulator on a revised Data Zone Bundle which will be reinstated as soon as possible.

The Company, however, failed to communicate a date for its reinstatement but noted that further developments will be communicated in due course.

Source: opemsuo.com/Hajara Fuseini